Lucid Group, Inc. has introduced an even cheaper model of its Gravity SUV called the Gravity Touring with a starting price of 79,900 without destination charges. The intended audience of this strategic launch will be to reach a broader audience in the face of a decline in U.S. electric vehicle sales due to the end of the federal 7500 tax credit at the end of September 2025.
Critical Features and Specifications
– The Gravity Touring has an EPA-estimated range of up to 337 miles, compared to the more expensive Grand Touring, which has a 450 miles range, due to its smaller 89 kWh battery pack compared to the 123 kWh battery pack of the Grand Touring.
– It also offers a dual-motor all-wheel-drive configuration that makes 560 horsepower and 811 pound-feet of torque, which accelerates to 0-60 mph in approximately 4 seconds, as opposed to 828 hp and 909 lb-ft in the top trim.
– SUV has five occupants in the standard set up and seven seating capacity with extra luxury upgrades.
– The interior has the Lucid massive 34 inch curved 6K OLED principal display, a 12.6 inch secondary touchscreen and PurLuxe upholstery with extra features including four-zone climate control and high-end audio.
Market Context and Strategy
– Lucid will offer a lower-cost entry point to diversify beyond the flagship Air sedan and premium Gravity trims to include customers who are willing to buy a luxury EV performance at a more affordable price.
– The entrance of the Touring variant is met with head winds in the EV market due to the disruption of supply chains, lack of semiconductors, reduced incentives, and the general sales forecast.
– Lucid now anticipates results of about 18,000 Gravity SUVs in 2025, revised earlier estimates.
Comparison to Competitors
– The Gravity Touring is a strong competitor to the Model X by Tesla, which has approximately a 20 000 less price and has adequate range and performance to suit the vast majority of everyday requirements.
– Rivian R1S is a little cheaper, but has an electric range that is approximately 80 miles lower than the Gravity Touring.
– Tesla Supercharger networks can be accessed through the use of NACS charging, which is compatible with Lucid (making the use of these networks available) to make it easier to charge vehicles.
Customer Services and Upgrade features
– The Gravity Touring has not been spared in luxury or technology, and using its lower price, the car has amenities such as air suspension, multiple USB-C ports, wireless smartphone charging, and the DreamDrive 2 Pro advanced driver-assistance system created by Lucid.
– Upgrades such as the DreamDrive 2 Premium or Pro to allow the owner to drive without hands-free operation, park remotely, 22-speaker premium audio with Dolby Atmos, and heated/ventilated seats with a massage functionality are available.
Production and Sales Forecast
– The new Gravity Touring at a lower cost is aimed at increasing sales volumes and enhance profitability as Lucid overcomes the challenges in the industry.
– According to analysts, this is a good step to expand the market share without losing the image of high-quality EV products of Lucid.
– Sustained supply chain enhancement is essential towards the growing demand and rising production capacity in 2026 and beyond.
Summary Table
| Feature | Gravity Touring (2026) | Gravity Grand Touring (2025) |
|---|---|---|
| Starting Price | $79,900 | $94,900 |
| Battery Capacity | 89 kWh | 123 kWh |
| Range (EPA Estimated) | 337 miles | 450 miles |
| Power | 560 hp, 811 lb-ft | 828 hp, 909 lb-ft |
| Seating Capacity | 5 (7 optional) | 5 (7 optional) |
| 0-60 mph Acceleration | ~4 seconds | Faster (exact time varies) |
| Key Features | 34-inch curved 6K OLED main display, air suspension, DreamDrive 2 Pro available | Same plus higher performance features |
Source
FAQs
Q1: What is the purpose of a cheaper Gravity variant that has been presented by Lucid?
To increase its customer base during the declining EV sales and provide a cheaper luxury electric SUV.
Q2: What is the range of the Gravity Touring compared with that of the Grand Touring?
With a smaller pack of battery, it is lower in range of approximately 337 miles as compared to 450 miles.
Q3: What are the high-tech features that the Gravity Touring still has?
It still has big OLED screens, state-of-the-art driver-assists, high-quality sound, and luxury luxuries.
